BRANDS NEED TO MOVE FROM VOICE OF THE CUSTOMER TO MIND OF THE CUSTOMER
More than ever, brands need to connect with their buyers on an emotional level. In fact, consumers say that [...]
5 Books Women Entrepreneurs Should Read For Wisdom, Motivation & Life-Changing Experience
Recommended by Entrepreneur, India Learning from experiences of someone who has gone through an entrepreneurial journey can make all [...]
Six Statistics That Highlight The Challenges Facing Britain’s Female Entrepreneurs
Of 16 British companies that have achieved unicorn status in recent times – a valuation of $1bn or more [...]
She Trades Invest
THE SECOND APPLICATION PHASE IS NOW OPEN! The International Trade Centre’s SheTrades initiative aims to connect 3 million women [...]
ITC and Visa Partner to Empower Women-Led Businesses to Trade Globally
The announcement was made at the 28th World Economic Forum Africa taking place in Cape Town, South Africa The [...]
How Women Entrepreneurs Can Support Each Other
Both men and women entrepreneurs are well aware of the struggles that come with being a business owner Long [...]
The 8 Dimensions of Character that Drive Business Success
Character, like a photograph, develops in darkness. Building a sustainable business from your creative ideas is a long process [...]
But Is She Likable Enough?
“Women who behave in authoritative ways risk being disliked as insufferable prima donnas, pedantic schoolmarms or witchy women.” — Joan [...]