Malika Sadani, Founder & CEO, The Moms Co. talks to BW People about her entrepreneurship journey, work-life balance issues and providing employment.
“What started as a journey with a promise to create naturally safe products that I can use for my daughters, quickly evolved and today we are a family of over 5,00,000 moms in over 100 Indian cities and towns, ” says Malika Sadani.
for BWPeople.in
How did you come up with the platform? What transpired the idea and where do you want to take it forward?
it all started from a personal struggle of not being able to find good quality, natural & safe products for my daughters. It was during my stay in London that I got introduced to the harmful effects of chemicals used in skincare products. On moving back to India, when my daughter had her first skin reaction, I realised it was so hard to find great quality Natural products that were safe & effective. I landed up importing products for my daughters.
After speaking with over 200 moms, I realised that they too were facing the same struggle of finding safe, natural and effective products for their babies. That was when the idea to create a brand that is truly a moms’ partner on their journey into motherhood came alive. I started The Moms Co. with a mission to help moms make natural, safe and effective solutions for themselves and their families. What started as a journey with a promise to create naturally safe products that I can use for my daughters, quickly evolved and today we are a family of over 5,00,000 moms in over 100 Indian cities and towns.
I would want to continue growing The Moms Co. in a way that creates a positive impact in the lives of moms and babies. We aim to be a mom’s trusted partner in her journey into motherhood.
What challenges did you come up against in your journey as an entrepreneur? How would you sum up the opportunities for women entrepreneurs?
I think challenges evolve at every stage of the company. When we started, it was difficult for me to get people to align with our vision. We wanted to create Natural, Toxin-Free products that adhered to the toughest global safety standards and convincing partners on the same was often tough. I remember being questioned on if I was going to run the company alone or how would I find the time to do this with young kids. Over the last 3 years, we have come a long way. People have now started believing in my vision of creating high-quality products that don’t compromise on the safety of any ingredient or product we make.
The world is full of men trying to build businesses around women’s needs. Women understand other women’s needs better, it’s time they create businesses for the same.
