In recognition of the COVID-19 pandemic and its impact on the global economy, AWE UAE aims to work with women entrepreneurs to develop their business resilience with a view to survive, thrive, and then grow, in the next normal and beyond. The program is designed to be fully virtual and fit the demanding schedules of business owners. Taking place in two phases, with 21 virtual sessions over a period of six months,  participants will be trained to recreate value for their companies, build innovation capabilities, create customized business continuity plans to update ventures for the new market conditions, and reset paths to profitability. In addition, entrepreneurs will receive support from talented interns and benefit from mentorship and business connections to fuel their economic potential.  The program will conclude on International Women’s Day 2021, where participants will showcase businesses to potential partners and investors.

Cultural Affairs Officer at US Embassy Abu Dhabi Lauren Willy, commented: “The US and the UAE are united in our enthusiastic support for entrepreneurs, as we have in common richly diverse populations that drive cutting edge innovation and creativity. Our partners, startAD at NYUAD and the IEC at Zayed University have designed a top-notch program that is a reflection of the UAE’s entrepreneurial talent and we look forward to welcoming all women interested in building their businesses into the program. ”

A virtual information session for interested applicants will be held on September 16, 2020. For more information, and to apply, please click here.