Even the slightest changes can go a long way in creating a positive customer experience.

BY YOUNG ENTREPRENEUR COUNCIL@YEC

For Inc.

Photo: Getty Images

Customer service is a critical aspect of any business, and it can make or break the company’s reputation. Fortunately, providing a positive customer experience doesn’t have to be a taxing or expensive undertaking — even the slightest improvements can make a significant impact.

For some simple yet effective strategies to improve your company’s customer service, read on for eight tried-and-true tips from a group of successful entrepreneurs.

Consider the customer’s perspective.

Stephanie Wells, co-founder and CTO of Formidable Forms, recommends training customer service representatives to be empathetic toward customers.

“Customers reach out to company representatives to get their issues resolved — and sometimes their tone may not be friendly,” Wells explains. “Irrespective of how your customers interact with you, you have to keep your cool, look at things from their perspective and help them find relevant answers.

Send customer surveys.

Understanding the customer experience shouldn’t be a guessing game. Chris Christoff, co-founder of MonsterInsights, suggests sending out short customer surveys at the end of each conversation or interaction.

“The goal is to understand, broadly speaking, what your team got right and where they can improve,” Christoff says.

Christoff and his team review customer surveys once a quarter, analyzing common patterns and responses — which helps them make informed decisions on future projects and updates.

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