Here’s What It Could Do for Your Business. Small-business owners will soon be able to integrate the natural-language interface directly into their business operations

BY BEN SHERRY, STAFF REPORTER@BENLUCASSHERRY

For Inc. https://tinyurl.com/bdf7mwkk

Photo:  Getty Images

ChatGPT is going B2B.

OpenAI has released ChatGPT Enterprise, the most powerful version of its chatbot yet, according to the company. The natural-language interface of ChatGPT could be used by businesses to craft clearer communications, accelerate coding tasks, find answers to complex business questions, and assist with creative work. One thing that isn’t ready for launch day, according to CEO Sam Altman, is the ability to customize your business’s ChatGPT with company data. That function, Altman wrote on Twitter, is “coming soon.” Altman also confirmed that a version of the enterprise offering for small and midsize businesses is on the way.

OpenAI wrote in a blog post that business leaders have been asking for a simple and safe way of deploying ChatGPT within their organizations. OpenAI invited some of these companies, including Block, Canvas, Carlyle, Estée Lauder, PwC, and Zapier, to test how the tech could advance their operations. In a statement, Canva head of A.I. products Danny Wu said that his company had seen engineers use the tech to troubleshoot bugs, data analysts use it to cluster together data, and finance analysts use it to write custom spreadsheet formulas.

ChatGPT Enterprise offers high-speed access to GPT-4, the company’s most advanced A.I. model, along with the ability to process longer inputs and handle more complicated contexts. While true customization isn’t available yet, the enterprise-level option does enable advanced data analysis capabilities, which lets technical and nontechnical teams run custom analyses on uploaded files in seconds. If you were running a marketing business, for example, you could use ChatGPT Enterprise to analyze survey results for specific findings.

According to OpenAI, pricing for the enterprise solution will be determined on a case-by-case basis, and be dependent on each company’s projected use cases and level of use.