Feature – Nuria Basi, President Basi, S.A.
Nuria has been affiliated with the IWEC Foundation since its inception in 2007. She is a past awardee and leads up the Dreams Beyond Borders mentor program in Barcelona.
Her work as a woman entrepreneur has earned her a number of awards, such as the IWEC Award in 2008 which was presented in New York City. In addition, along with Carmen Mur, they were the first two women to join the Board of Directors of the National Labor Promotion Federation. Nuria is currently President of Grup Set, member of the Board of Directors of the Spanish Association of Gender of Punto (second vice-president), the Board of Directors of Fira de Barcelona and the Executive Board of AECC Catalonia and of the Board of Trustees of the Institute Guttmann and the Pere Tarrés Foundation, among others.
She is also very involved in mentoring women entrepreneurs through a program, Dreams Beyond Borders, along with other successful women business owners in Barcelona.
Nuria Basi’s philosophy is that “the glass is not half empty, it is half full!”
We thank Nuria for her contributions to IWEC and congratulate her on the continued success of Armand Basi under her leadership!
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About Armand Basi:
Armand Basi is a well-known global brand of fashion design for men and women.
Armand Basi is intended for urban, independent men and women who have a clear vision of fashion and are looking for comfortable, modern clothes of exceptional quality. Its target market are professionals aged between 25 and 35 years old, of mid-upper and upper class.
From its beginnings, the brand was commercialised via multi-brand stores. Later on, own-brand shops were chosen in order to reinforce brand identity with the “shop in the shop” distribution system.
The first Armand Basi collection was launched in September 1986 in Barcelona. Two collections are launched each year:spring-summer and autumn-winter.
The brand reflects a whole lifestyle with fragrances, watches, glasses, belts, jewelry, homewear, shoes and accessories.
In addition,a textile kitchen and table wear collection was launched in September 2005 as a result of a collaboration project with the world top chef Ferran Adrià. It includes tableclothes, tea towels, t-shirts and even a chef´s outfit.
Since 1994, Armand Basi has been sold in Europe, North America and Asia. Its products are distributed in the most prestigious stores in 20 countries, including Nom de Plume and Dirty White Boy (London), Galleries Lafayette (Paris), Christian Mode (Maastricht) Tsum (Moscow), Behaviour (New York), MAC (San Francisco), Malgosia (Los Angeles),The Men’s Club (Burnaby), ABC (Beirut and Amman) Takashiyama (Japan), CK Tang (Singapore). In just a few years, the brand has established important presence in some 460 of the most prestigious multi-brand boutiques across three continents.
Armand Basi has its own industrial organization, implementing information technology to communicate with both suppliers and customer, and uses internal management and stock logistics software. Basi currently has showrooms in Antwerp, London, Moscow, New York, Singapore, Taipei, Barcelona and Madrid. They also export 40% of their Armand Basi products, to more than 25 countries: 17 in Europe plus the United States, Canada, the Lebanon, Jordan, China, Japan, Taiwan and Singapore.