On the first day of the 15th Annual IWEC Conference, Sunita Bajaj shares her insights into business success and challenges still ahead for women business owners.

Photo caption:  Sunita Bajaj, VP IWEC Foundation & Managing Director at Fortis Lux Financial
Wendy Lieber, CEO Content Bacon

IWEC Foundation interview of Carmen Castillo, CEO SDI International & IWEC Co-Chair interviewed by Wendy Lieber, 2022 IWEC Awardee & CEO Content Bacon.

They discuss the state of women entrepreneurs and the progress they have made while recognizing there is much more to do!

IWEC is celebrating its 15th Annual Conference next week, featuring educational content and honoring 41 successful women business owners from around the world.

About Sunita Bajaj

Sunita Bajaj, a professional in the financial services industry, works to develop sophisticated wealth management retirement and estate planning strategies for high net-worth individuals, families and business owners. She is a member of various industry organizations, including the National Association of Insurance and Financial Advisors (NAIFA), Financial Planning Association, FPA and is registered with the FINRA.

As Managing Director at her firm in New York, she is responsible for its overall growth by creating and implementing various programs and strategies to develop multicultural and diverse markets (especially Women, Asian, Hispanics and African-Americans). She has been actively involved in various initiatives and projects related to women entrepreneurship and community development. Sunita serves on the Board of Directors and previously held the position of Treasurer for the Manhattan Chamber of Commerce. She is the NYC Co-Chair of IWEC and VP Treasurer of the organization as well. She also served as the Treasurer of non-profit New York women’s Agenda from 2004 -2009.

About Wendy Lieber

Wendy Lieber is the entrepreneurial cofounder and CEO of ContentBacon, an inbound marketing resource that builds brands people know, like, trust, and buy from. Wendy has a passion for helping customers figure out and communicate their stories and their “whys” so that it resonates with target audiences. Content is her 2nd start-up. Prior to Bacon, she led her first company, Athena Marketing, a small boutique strategic marketing agency, for fourteen years. Her focus helps clients use marketing strategies to enhance the value of their business. Wendy is a member of Entrepreneur’s Organization and a Board of Trustee for Women in Distress

Sunita Bajaj is the Managing Director, Registered Principal at Fortix Lux Financial. She also serves as the Executive Vice President of the IWEC Foundation. With Wendy, she shares her endless thirst for knowledge and belief in learning from everyone around her.