by Liz Whitehead
For 12pointfive
Even if you only got to know me recently, you know I’m pretty optimistic about how we’ll leverage technology to grow our businesses. And like the writers above, I think automating tasks will ideally save us time, make us more productive in a shorter time, and free us up to be really creative.
I’ve been using Chat GPT** with my clients. There are a few applications that really work for me (and might work for you, too). But, as always there are some caveats.
So here is how I use AI in business development and why, at least for now, we can outsmart our robot overlords.***
Freedom from the tyranny of a blank page
This is probably the number 1 use case I see for casual users of Chat GPT. There’s no doubt that you can use AI to write content, make a pitch, and sell. The question is, can AI help you do these things effectively.
Recently, I worked with a client who had a very niche project and needed a quick turn around on her capability statement. We wanted to showcase her differentiators outside of the tired “been in business for many years” and “excellent customer service.” I had not had time to pour over her website to come up with ideas so I said to her, let’s see what Chat GPT has to say on how your product can boost sales for their clients.
When I read out the list that the robot came up with, she nodded along. It was a good list! But then we needed to not only put the message in her own words but tighten it up and design it into a one pager.