For Thomas Net
Image Credit: Natee Meepian / Shutterstock.com
Thoughts After Dark answers the questions you have in the final moments before drifting off to sleep when a simple Google search turns into an hour-long exploration into how things are made and how they work. Your random late-night questions are answered here — even the ones you didn’t know you had.
In a world where not having a social media presence may cost you business, it’s no wonder so many companies are investing in new digital strategies, engaging with online trends, and establishing their voice on social media platforms.
It doesn’t matter whether your business is in 3D printing or aerospace manufacturing, or if it is a sourcing platform for B2B buyers and sellers, a strong social media presence is undeniably valuable in 2022 — especially if a company wants to establish itself as a leading provider of products and services in their field.
Take a company like Arby’s for example. Among all of the TikTok jokes about “Who even eats at Arby’s?” is a lesson in turning trending online videos into a marketing strategy. Arby’s has very successfully utilized trends on social media to flip viral videos into new menu items and has partnered with influencers to gain a following.
By simply engaging with content relevant to its brand, Arby’s TikTok channel gained 200,000 followers in just two weeks and currently has more than 680,000 followers. When digging through some of the comments on their videos, you will see people write, “This makes me want to try Arby’s.” What better engagement could you ask for?
Not only has their marketing strategy worked, but it feels authentic. But is it possible for businesses to be authentic when everyone knows they’re marketing themselves? Below are a variety of ways you can establish an authentic digital presence.