For Forbes
Summary.
“When women trade, women succeed economically. With 95 percent of world consumers and 80 percent of world purchasing power outside of the United States, international trade is an untapped resource for women-owned businesses,” the International Trade Administration says. Trade helps companies be more financially stable, stay in business longer, earn more, create more jobs, and be “more resilient to financial shocks,” the ITA adds, emphasizing that “encouraging women business owners and entrepreneurs to trade across borders is key to achieving economic equality for women.”
Yet, only 51% of women-led businesses are importing or exporting, according to the Centre for Economic Policy Research, compared to 79% of male-led businesses.