3 Ways Social Media Is Changing How We Do Business

When social media platforms first came into the market in the 2000s, they had a single purpose–to connect people in a digital social setting (and they were aptly named). Now, more than a decade later, social media platforms have become public forums where individuals, organizations, brands, and businesses are major players. What began as an optional social circle has become a nearly mandatory element of modern life, especially for brands and businesses.

Social media has transformed how we understand both personal and corporate connections. And while many critics debate over the implications of a more connected world, one thing is for certain–social media gives people a voice.

This is especially important as society moves to hold brands accountable for their actions. Social media is a public forum where people can share opinions and insights about a brand or business. From executives to entry-level employees, so many people have joined in discussions about remote work, mental health, leadership styles, and ethics at work. These are critical conversations that are shifting the way we do business and facilitating change for the better.

Here are three ways social media has transformed how we do business and my prediction for the upcoming era of social media strategy.

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