“CONTENT MARKETING FOR LAWYERS” BY COMMUNICATION STRATEGIST MICHELE RUIZ REACHES “BEST SELLER” STATUS
Los Angeles, CA (January 27, 2016) – Communications Strategist and first-time author Michele Ruiz today announced that her book, “Content Marketing for Lawyers,” is now an official “Best Seller” on Amazon.com. Within 24-hours of its January 21, 2016 launch, the legal marketing strategy guide reached the #1 Hot New Release and became a Best Seller on Amazon.com where it continues to generate sales. It was written to help attorneys and law firms stand out from the competition, increase their referrals, and become ‘thought leaders’ through the use of social media branding campaigns involving tools like blogs, eBooks, videos, and webinars, to name a few.
In acknowledging her book’s early success so soon after its launch, Michele notes there’s a great need by the legal industry for social media-driven legal marketing strategies. “Most lawyers realize that if they don’t learn how to use social media they will miss a great opportunity to build their practice. For that reason, I have laid out workable and proven content strategies that have been successfully used by my company’s own clients: world-leading Fortune 200 corporations, C-level executives, government entities, and professional service firms. It’s worked for them and it will work for attorneys.”
Criminal Defense Attorney and TV personality Darren Kavinoky adds, “As a lawyer who has used the power of story and the vehicle of TV publicity to grow my law practice, I truly believe content marketing and becoming a legal thought leader is, by far, the fastest way to be considered a go-to expert. In her must-read book Content Marketing for Lawyers, Michele artfully and expertly guides lawyers through this process.”
Michele Ruiz is a former, Emmy Award-winning broadcast journalist who rose to fame on-air at KTLA and KNBC winning five Emmys, 4 Golden Mikes and several L.A. Press Club Awards. Since founding Ruiz Strategies, her communications strategy firm, she’s been recognized as a ‘thought leader’ and is a communications advisor to senior executives at Fortune 20 multinational corporations, as well as to some of the highest-profile thought leaders and elected officials.
Link to book Amazon: http://www.amazon.com/Content-Marketing-Lawyers-Attorneys-Strategies/dp/0692604286/ref=tmm_pap_title_0?_encoding=UTF8&qid=&sr=