Understanding what drives people to behave the way they do will make you more successful at whatever you do.
BY JESSICA STILLMAN, CONTRIBUTOR, INC.COM@ENTRYLEVELREBEL
Photos: Courtesy publisher
Whatever it is you do for a living, dig down deep enough and it probably comes down to understanding and manipulating human behavior. Design products? You need to understand people’s problems and what motivates them to buy. Manage employees? Getting the best out of them means understanding what makes them tick. Program computers? Guess what, it’s people who use those computers.
I’ve culled the list of the best new behavioral science titles of 2022, eliminating more niche topics like dealing with grief and the roots of war in favor of titles that are most likely to benefit entrepreneurs and other business leaders. I’ve included a snippet from the back cover of each book explaining further what it’s about.
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Between Us by Batja Mesquita. “We may think of emotions as universal responses, felt inside, but in Between Us, acclaimed psychologist Batja Mesquita asks us to reconsider them through the lens of what they do in our relationships, both one-on-one and within larger social networks.”