Eight Ways To Make Your ‘Woman-Owned’ Business A Powerful Part Of Your Brand Identity

For Forbes

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When you start a business as a female entrepreneur, one of your greatest assets is the fact that you are a woman-owned business. Statistics have shown that nearly a third of the general population prioritizes shopping from women-owned businesses consistently. Making the fact that you are a woman-owned business a powerful part of your brand identity not only will help you grow a loyal customer base, but it will also help you connect with your customers on the very issues and causes they care most about.

But how can you make this part of your story stand out? Is an “About Me” page on your website enough? Here to share their insights, eight female entrepreneurs from Young Entrepreneur Council offer their best tips for making your “woman-owned” status a powerful part of your brand and the actions you can take to communicate your story with the business world at large.

1. Explain The ‘Why’ Behind Your Company

Share your story on your company website. My co-founder and I are both female entrepreneurs and we wrote a blog post about our story and why we started our tech company. We published it on our website and it’s featured on our home page. It was important for us to let our customers know why we’re uniquely positioned to build our product and why we’re passionate about it. – Nanxi Liu, Blaze.tech

2. Get Officially Certified

Take advantage of the certifications! I’ve been a “woman-owned” company for four years, but it wasn’t until I received certification through the Women’s Business Enterprise National Council (WBENC) that I started to see the benefits. Being certified allows other companies to benefit from working with you too, so it’s a win-win. Also, once you have a certification, you can then apply for others, such as the Women Business Enterprise (WBE) or Women-Owned Small Business (WOSB) Federal Contract program. Then, share your accomplishments! – Racquelle Pakutz, Zen Freight Solutions Inc.

3. Build Meaningful Connections On Social Media

Most people want to feel that they click with a business before hiring them for a service, and having a woman-owned business is a factor that may resonate with potential customers. Social media is a great platform for telling that story in a way that makes others feel connected to you. Highlight hardships, successes and strengths that are unique to you because you run a woman-owned business. – Leila Lewis, Be Inspired PR

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