By Kate Brennan
For The Story Exchange
Photo: McCartney, a long-time advocate for sustainability in the fashion industry, has a track record of teaming up with brands that create zero-waste materials. (Credit: Jaguar MENA, Wikimedia Commons)
This month, the clothing brand Stella McCartney will be launching a parka made from Econyl — a regenerated nylon created from discarded fishing nets and other plastic waste — that is 100 percent recycled and recyclable.
“The parka fully closes the loop,” the English fashion designer told Vogue. “It’s taking 100 percent waste and then [when you’re finished with it] you can either bring it back to a Stella McCartney store or you can use the QR code on there and post it, and we can then recycle it back into fiber and make it into another garment.”
This development is not McCartney’s first effort towards sustainable fashion. In 2019, her brand partnered with Adidas to launch a small batch of hoodies made from NuCyl — another fully recyclable material. The Econyl parka will be the brand’s first fully recyclable garment that is commercially available.
McCartney, a long-time advocate for sustainability in the fashion industry, has a track record of teaming up with brands that create zero-waste materials. For example, she partnered with the company Bolt Threads on its Mylo “un-leather” made from mushroom roots, as well as the company Vegea on its “wine leather” made from grape waste.
