“I think now, business models will have to somehow rely more on collaboration rather than competition, So, I think, and maybe, naively hope, (this) will be the future of business models…We’ve harnessed geothermal power for ages, and then we decided we needed to… harness the effluent stream, the excess material that comes from, for example, the geothermal resource. And from that we are developing aquaculture, agriculture, the future of food, cosmetics and, spa life. So, enhancing the quality of life tremendously.” Birta Kristin Helgadottir on Electric Ladies Podcast
On Joan’s recent whirlwind tour of some of Iceland’s unique technologies and business models that help its economy run on 85% renewable energy, one of the things that fascinated her was their unique version of multi-use properties. They have developed collaborative business parks that share resources in clever ways, creating miniature circular economies on each property. This seems like another way Iceland could be a pilot project for the rest of us on how to run a country on 100% renewable energy.
What are these unique business parks? Listen to Electric Ladies Podcast host Joan Michelson’s fascinating conversation with Birta Kristin Helgadottir, the Director of Green By Iceland, their public-private partnership driving their initiative to be a 100% renewable economy, conducted live in Reykjavik.