Great businesses are always on the lookout for new markets to appeal to and engage.
by Stevie Nicks, Editor, Just Another Magazine
photo: Unsplash
Perhaps one of the most widely untapped and underappreciated markets in the country (and worldwide) is that of veterans — particularly female ones.
While certain businesses and sectors have found huge success appealing to veterans there appears to be something of a stigma in doing so, with some brands perhaps going too far and building their entire (often unrelated) brand around an association with the armed forces and people who served in them). However, there are more measured ways you can do this while remaining profitable and keeping your brand appeal varied.
In this article, we will outline just why female veterans in particular are such an important asset for all kinds of businesses, from tech startups to big-name family brands and how you can market to them.
A huge market with so much to appeal to
There’s no denying the veteran market is absolutely huge.
As recently as 2016 it was estimated there were over 20 million veterans living in the United States alone. While the percentage of veteran civilians has decreased significantly in the last20 years, it’s still an incredible market that can certainly be tapped into by even more modern businesses that wouldn’t appear to be a typical match.
These veterans come from all kinds of backgrounds and work in a number of different fields, making appealing to one a brilliant exercise in expanding knowledge of your brand via word of mouth marketing. Likewise, their social networks present a huge hub of highly active consumers who will largely see veterans as some of the most respected people in their communities.
Read full article: Why Your Business Should Market To Women Veterans