Over 200 companies including GM, Lockheed Martin, Johnson & Johnson are trying to help Americans adjust to new workforce reality and find jobs.
Kudos to IWEC Partner IBM for being an important part of this initiative!
By Industry Week Staff for Industry Week
With nearly 18 million Americans out of work amid the COVID-19 pandemic, more than 200 public, private and nonprofit members of Business Roundtable and the White House’s American Workforce Policy Advisory Board (AWPAB) have joined together in an ad campaign to help people all ages, experiences and backgrounds develop their skills for the rapidly changing job market.
The campaign, created by the Ad Council encourages Americans to “find something new” at FindSomethingNew.org, which offers resources to explore a wide range of education and training options, including online and virtual learning.
“IBM is proud to support the Find Something New campaign as part of our commitment to ensuring that the Digital Era is inclusive and one in which Americans from all socioeconomic backgrounds can participate in the modern economy, said Ginni Rometty, IBM Executive Chairman and co-chair of the AWPAB working group responsible for this campaign. “Find Something New will help more Americans discover new pathways to skills training and new collar careers, which is essential as our country and economy recover from the COVID-19 pandemic.”
The website helps students and adults across the U.S. identify and pursue the right path for their career goals. The website offers an interactive tool that recommends education pathways for each user, information about rising careers to consider and a directory of resources for life services like childcare, food assistance and internet access. Pathways featured include online learning, professional certification programs, associate’s degrees and vocational, technical and trades education.
The campaign ads feature stories from real individuals who found fulfilling careers after embracing new ways of learning. The ads were created pro bono by EightBar, a collective of WPP talent dedicated to IBM, and were filmed remotely to accommodate social distancing.